#Tumblr will add support for #ActivityPub, the open, #decentralized social networking protocol that today is powering #social_networking software like Twitter alternative Mastodon, the #Instagram-like #Pixelfed, video streaming service #PeerTube, and others.
The news was revealed in response to a Twitter user’s complaint about Mastodon’s complexities.
“Don’t stress,” he said, before clarifying that Tumblr first has to deal with the waves of new users coming in right now from Twitter but that support for “#interop and #activitypub” were #due to come “#ASAP.”
In short, this announcement means Tumblr would move from being only a niche blogging platform to becoming a part of a larger, #decentralized_social_network of sorts — and one whose user base has grown in size in recent days as people flee #Elon_Musk’s #Twitter in search of new communities.
The #ActivityPub protocol, its website explains, provides a client-to-server API for creating, updating, and deleting content, as well as a federal server-to-server API for delivering notifications and subscribing to content. In practice, this means that #Mastodon users can interact with and follow users on other instances (independently run nodes) and on other social apps (like #PeerTube), which also support the implementation of ActivityPub.
It makes for a #web of social networks where users can find and follow each other without having to set up new accounts on each new service.
This is the opposite approach to today’s “#walled_garden” social networks, where a post on one platform can’t be viewed by those on others, unless you re-upload or repost the content directly or share a link to the other site where the content can be found.
If Tumblr were to add ActivityPub support, it means users on Mastodon could follow Tumblr users’ posts from their own Mastodon instance — without having to use the Tumblr app. It could also provide Tumblr users with an entry point into the so-called #fediverse without having to face some of the complexities that are involved with signing up for Mastodon for the first time.
Tumblr was already benefiting from the Twitter #exodus, having grown its U.S. app installs 7% week-over-week from the week prior to the acquisition and the 7 days after, data.ai had reported earlier this month. And, as of 12 days after Twitter’s acquisition, Tumblr’s worldwide downloads surged 77% to 301,000 up from 170,000 in the 12 days before the acquisition, Sensor Tower recently said.
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