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#International_Tech_News | #Big_Tech
#France clamps down on #delivery_depot '#DARK_STORES'
France has taken steps to #outlaw so-called dark stores - city-centre #food_depots used for instant #home_deliveries ordered over the #internet.
Faced by #growing_protests from #local people as well as #city_authorities, President Emmanuel Macron's government has decreed that the #stores be #classified as #warehouses, rather than as shops - meaning that in #Paris and other cities most will #probably be #forced to close.
Run by half a dozen competing companies such as #Gorillas, #Cajoo, #Getir, #Flink and #Gopuff, "dark stores" have proliferated in France as elsewhere over the last two years after #Covid confinement popularised #internet_food_shopping.
#Advertising in Paris urges #householders to get their #food_delivered in less than 10 minutes - or "quicker than a double by Benzema", referring to the French football star. A campaign by Cajoo shows "Alex" doing his shopping by smartphone while sitting on the lavatory.
But residents of buildings where "dark stores" have replaced pre-existing grocery shops are angry about noise from early morning lorries and the disruption caused by squads of deliverers on electric bicycles and scooters.
City officials - who spent millions to safeguard the high street against out-of-town shopping centres - are worried that the new threat from "quick commerce" will drain life from public spaces and hasten the trend to an "atomised" society of solitary consumers.
"We can't sleep any more," said Samira, who has launched a petition against a "dark store" in her building in the 17th arrondissement of Paris.
"There is constant scooter noise, and the drivers hang outside till one in the morning, smoking weed and urinating on the street," she added.
Typically "dark stores" - of which there are about 80 in Paris - present a blank front to the street, with just the name of the company on a frosted window. But inside are shelves of commonly bought goods, which are stacked into bags and handed to waiting couriers.
The public has no access, and there is no possibility of buying the goods inside except by ordering over the internet.
Paris City Hall has tried for months to control the spread - but with limited success. Officials complain of legal loopholes which the operators have been able to exploit, and of fines too meagre to have an impact.
But after the capital joined forces with other cities like Lyon, Nice and Montpellier, their combined pressure this week convinced the government to clarify town planning laws and make it easier for municipalities to shut down "dark stores".
"Once this decree is finalised, there will be no ambiguity. Dark stores will be officially designated as warehouses, not as shops, which means local mayors will have powers to act if they choose," said Small Businesses Minister Olivia Grégoire after a meeting with city officials from across France.
"This is not just a question of noise and traffic disruption. It's a question of society," said Camille Augey, a deputy mayor of Lyon.
"We need to ask ourselves what we want. Does every need have to be immediately satisfied regardless of external consequences? Do we really need that packet of pasta or bottle of shampoo at 11 o'clock at night? Can it really not wait until the morning?"
"We managed perfectly well before quick commerce, didn't we?" she added.
None of the "dark store" operators contacted by the BBC would give an interview. In a statement Gorillas said that it brought "dynamism to town centres - creating jobs but also new outlets for local producers".
It said it would need time to study the government's new decree before reacting.
The separate phenomenon of "dark kitchens" - diner-less restaurants where meals are prepared for delivery - will also be affected by the new government policy, though it remains unclear exactly how.
https://www.bbc.com/news/world-europe-62838667
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#Netflix #Ad_Tier Launch Moved Up to #November to #Get_Ahead of #Disney+, Streamer Tells #Ad_Buyers
Netflix initially asked for a 'soft $65 #CPM,' or #cost per #thousand_impressions, but sources say many advertisers aren't willing to #pay that #much..
Netflix is moving up the #timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with #advertising.
In July, Netflix told investors that it was targeting the launch of the ad-supported plan “around the early part of 2023.”
#But_now, Netflix’s ad-supported is set to go live Nov. 1 in multiple countries, including the #USA, #Canada, #UK., #France and #Germany, according to industry sources who have been briefed on the streamer’s plans. That would be a little over a month before Disney+ Basic, priced at $7.99/month, hits the market in the U.S.
Netflix #declined to comment.
“We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made,” a company rep said.
Netflix is asking for a $10 million minimum #commitment in #annual #ad_spending from #agencies right now, according to one source. The company wants to lock in #ad_buys by #Sept. 30 to meet the Nov. 1 launch date.
Netflix has told ad buyers it expects to have about 500,000 #customers on its ad-supported plan by the end of 2022.
Netflix hasn’t settled on #retail_pricing but is reportedly looking at between $7-$9 per #month.
https://variety.com/2022/digital/news/netflix-ad-tier-launch-november-1235357465/
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