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#Shared_CPM

Shared CPM is a pricing model in which two or more advertisers share the same ad space for the duration of a single impression (or page view) in order to save CPM costs.

#Publishers offering a shared CPM pricing model (AKA #Compensation_Model) generally offer a discount to compensate for the reduced exposure received by the #Advertisers that opt to share online ad space in this way. Inspired by the rotating billboards of #outdoor advertising, the shared #CPM pricing model can be implemented with either refresh scripts (client-side JavaScript) or specialized #rich_media ad units.

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