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#Data_Management_Platform (DMP)
Data management platform, or DMP (Aggregator) collects user data from all kinds of data sources (first, second and third parties). Depending on the technical scale of a DMP, further functions, such as data aggregation, segment building, etc., are available. DMPs are incredibly useful in marketing campaigns, enabling optimization through more effective ad targeting. A centralized data management platform allows you to create target audiences based on a combination of in-depth first and third party audience data. They help to accurately target campaigns to these audiences across third party ad networks and exchanges, and measure with accuracy how campaigns perform.
#Supply_Side_Platform (SSP) is a technology platform that allows publishers to maximize the revenue gained from selling their ad inventory. It’s an automated system that connects publishers to multiple ad networks and exchanges to facilitate the purchase of inventory. Publishers then can receive the best possible price as their inventory is exposed to the highest number of potential bidders possible.
#Demand_side_platform (DSP) is a counterpart to the SSP, the demand-side platform or DSP, enables agencies and advertisers to buy advertising inventory in real time from SSPs. Advertisers then can pay the best possible price for the audience. DSPs allow advertisers to buy impressions across a range of publisher sites, but targeted to specific users based on information including location and previous browsing behavior. Publishers make ad impressions available through marketplaces called ad exchanges and DSPs automatically decide which impressions make the most sense for an advertiser to buy. Price is often determined by a real-time auction through a process known as real time bidding, (RTB). FYI: Webtrafficbrokers.net sister company of TastingTraffic LLC invented and founded RTB (instantaneous real time bidding platform) in 2000.
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