#PART 1 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
First release of this article (January, 2000) Updates as of March 20, 2015 (2 Updates)
Ok let's think about this for a second! If you're not into #SEO or a #Spammer then you are pretty much at the mercy of major #PPC's. intermediary Brokers (#DSP, #SSP etc,.) and other #Ad_Networks to provide web traffic to your sites.
And here is how it works..
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#PART 6 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
I mean we really don't have a #choice who #tracks the #visitor's do we?
Why can't the #Advertiser/buyer track and determine all the #visitors and the #sellers deduct our money from "#our_deposits" #based on the advertisers #tracking_numbers?
Aren't we just as #capable and #honest as the #Sellers?
(EG GOOGLE #ADWORDS)
Ridiculous huh.. and why there is a need that represents the #best_interests of "BOTH" #parties.
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com] are not affiliates of this provider or referenced image used. This is NOT an endorsement OR Sponsored (Paid) Promotion/Reshare.
#PART 7 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
Again the same company who is holding our money is also counting the #clicks/#impressions and #deducting money from our #upfront_deposits #without any means of buyers #reconciliation?
They #determine what is a #real or #fraudulent_visitor and are supposedly representing our best #interests when they are a "#for_profit" business!?
And to add more #insult to the #injury major PPC search engine/Ad Networks tracking systems only record #visitor_counts and how much money we owe them.
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com]
#PART 8 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
There are 1000's of ways to #spam and to #commit #online_fraud.
We are not advocating that the major #PPC's, #intermediary #Brokers or #Ad_Networks are #blatantly committing #fraud.
We are saying that there are #tons of ways they '#cannot #detect click/#impression #fraud' and when advertisers have no way to #reconcile numbers via IPV4 addresses - they have #no_recourse.
It is #certain that we will NEVER see IPV4s from these major PPC's/Ad Networks - #short of a #court_order as of this writing (2000).
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com]
#PART 2 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
1. We pull out our #credit_card and pay '#upfront' for web #traffic that we #cannot_see, #touch or #confirm?
Basically our money is being held (in ransom) by the Seller/Broker of the #Traffic_Provider to spend once and (IF) traffic is delivered.
Millions if not billions of dollars are being uploaded to advertisers accounts and we are to '#TRUST' that the #PPC #search_engine or Ad Networks are spending our money "#Wisely and #Honestly"!?
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com] are not affiliates of this provider or referenced image used. This is NOT an endorsement OR Sponsored (Paid) Promotion/Reshare.
#PART 3 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
This is the most ridiculous assumption that we all #grudgingly accept daily.
#Why is it this way?
Because those who were #first_in_line that have #acquired the most traffic made the #rules and #terms!
Which are extremely #ONE_SIDED and in favor of the DIGITAL #traffic_providers.
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com] are not affiliates of this provider or referenced image used. This is NOT an endorsement OR Sponsored (Paid) Promotion/Reshare.
#PART 4 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
We fully understand that 22 years ago #technology moved #fast on the #net and #business_models were created on the #fly to accommodate #demand.
But 22 years later these same #unfair #one_sided #business_models and #practices are reaping billions without #considering the #best_interests of #Advertisers and/or #Publishers.
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com] are not affiliates of this provider or referenced image used. This is NOT an endorsement OR Sponsored (Paid) Promotion/Reshare.
#PART 5 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
#QUOTE: In the REAL world #no_one #pays 'in-full' #upfront #fees for services and/or products rendered -for #very_good_reason.
Any #WISE business person will use an #escrow, make a #small percentage #deposit or visually #inspect #products before they buy.
And no #seasoned business person would #in_trust sellers to "#solely_control" and deduct #revenues earned from #deposits without the buyer/advertiser being able to #reconcile, #confirm delivery and #quality of those services or products #stringently."
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com]
#PART 6 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
It seems most get caught up in the #fear of #loss, #hope of #gain mentality on the net (AKA #GAMBLING??) and #lose the #basic_sense of #business_principals.
It gets #worse. How could the buyer/advertiser #reconcile numbers since they never see IPV4 addresses of visitors (now even keyword referrer strings are being CONCEALED) 'recorded by the seller'?
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com]
#PART 7 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
And lets not forget that major PPC's search engines do not provide #any_record of IPV4's #whatsoever.
How can you the #advertiser possibly #determine if a #visitor is #legitimate if you cannot #track and #confirm 'Seller Recorded' IP's?
#Heck lets just take their #word for it. If they say it's #real and #legit then they must be right? #Wrong.
If they want to track all the clicks AND track #revenues #owed - at the very #least provide the '#paying' advertiser with IPV4's addresses FREE OF CHARGE!.
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com]
#PART 8 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
The #PPC's search engines, Brokers & Ad Networks realize that if they #disclose #IP_addresses to advertisers they will be #inundated with #reconciliation_claims or #frivolous & #alleged_lawsuits of #click_fraud and #overcharging at the very least.
So in the end we see click/impression counts and how much money has been #deducted from our accounts.
When that money is #depleted we #re_calculate #ROI, adjust campaign (A/B #testing for example) and upload some #MORE "money!".
Something is #really_wrong with that #picture.
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com]
#PART 9 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
And how do the major Search Engine PPC and Ad Networks #respond to this?
1. They say it's an #invasion of their '#users' #privacy_rights to provide their IPV4's to #Advertisers.
How #convenient!
How about adding a #clause into the #privacy_policy_page of the web site that says:
#QUOTE: "We provide a record of the users IP addresses to our advertisers when any user of this web site clicks on any of our sponsor's ads?!"
"I am not an #attorney but I do know that you can almost do anything if you #disclose it #upfront first to all #parties_involved".
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com]
#PART 10 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
2. Secondly they say keep an #eye on #ROI (return on investment) because that's what matters the #most.
..BTW what other choice do we have?
This is a #diversion tactic. Of course major
#PPC's/Brokers/Ad Networks do not want you to keep an eye on:
- IP's to determine real visitors
- #Repeat_clicks coming from same IP's within 24 hours (btw some PPC/Ad-networks charge for repeat clicks in less than 5 minutes intervals when 20 years ago acceptable time duration intervals was to charge for one IPV4 per 24 hours..)
I mean have you ever gone into a #brick and #mortar store 10 #times or more in one day?..
Disclaimer: https://tastingtraffic.net [http://tastingtraffic.com]
#PART 11 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
We #predict that #BILLIONS are being #lost and #profited by #PPC #search_engines & #Ad_Networks due to #overcharging for repeat IP clicks. (2017 fraud estimates in the upwards of 17 #billions -some are currently claiming.)
- Incoming IPV4's from #anonymous_proxies used to #hide_identities and #commit_fraud.
- #Blacklisted IP's & Domains.
- Click Farms
-POSER FARMS
-ILLEGAL PAID SPAMMER GROUPS
- 2015..Being charged for ads not appearing.
- ILLEGAL THIRD PARTY KPI'S AND COOKIE THEFT/STUFFING TO COLLECT DATA.. aka ADS THAT FOLLOW YOU??
...to mention a few.
Disclaimer: https://tastingtraffic.net [http://tastingtraffic.com]
#PART 12 | #Internatonal_Tech_News
I recently spoke with one of my colleagues that I have known for over 17 years and is well-respected throughout the net.
When I explain to him my concerns he immediately responded.
"It's a #Racket!"
- Which pretty much sums up this entire article in our opinion?
- It's time for a #change.
- It's time to become aware of #unfair terms and conditions #grandfathered_in by the major search engine PPC's, Intermediary Brokers and Ad Networks that are #extremely #one_sided and intended to create a #Cash_Cow opportunity for #themselves and their #investors.
If you have ever been to #Vegas you know that the "#House_Always_Wins".
Disclaimer: https://tastingtraffic.net [http://tastingtraffic.com]
#PART 6 | #Internatonal_Tech_News
Major #Search_Engine #PPC and #Ad_Network Biz #Models - Is It a #Racket?
Here is an example of a major #online_search_engine that is making a fortune from #PPC Ads: 20 #clicks /1000 #impressions = $20.00
That's it!??? #hmmm..
There is a ton of #information on how to #create_accounts but when it comes to how much we #owe them we get the #least amount of #information possible??
Disclaimer: https://tastingtraffic.net (Decentralized SOCIAL Network) and/or its owners [http://tastingtraffic.com] are not affiliates of this provider or referenced image used. This is NOT an endorsement OR Sponsored (Paid) Promotion/Reshare.