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What is a #DSP?

#Demand_side_platform (DSP) is a counterpart to the #SSP, the demand-side platform or DSP, enables #agencies and #advertisers to #buy_advertising_inventory in real time from SSPs.

Advertisers then can pay the best possible price for the audience.

DSPs allow advertisers to buy impressions across a range of publisher sites, but 🎯 #targeted to specific users based on information including location and previous browsing behavior.

#Publishers make ad impressions available through #marketplaces called #ad_exchanges and DSPs automatically decide which #impressions make the most sense for an advertiser to buy.

Price is often determined by a real-time auction through a process known as real time bidding, (RTB).

🏆 FYI: #Webtrafficbrokers.net sister company of 💪 #TastingTraffic LLC invented and founded RTB (instantaneous real time bidding platform) in 2000.

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