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Server Side Ad Insertion ( #SSAI )

Server-side ad insertion (often referred to as “ad stitching”) is the process of stitching video content and ads together on the server side level rather than on the browser level (Client Side Ad Insertion).

Videos and video ads are coming from different places—videos typically come from a content delivery network (CDN) and ads from an ad server.

These are then combined on the fly when people start watching videos. With server-side ad stitching, that combination of video and advertising happens on the backend. Server-side ad insertion allows for smoother ad user experiences as users do not have to wait for players to fetch ads and render them in real time.

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